Smart business solutions
- Cross-border e-commerce smart advertising solutions
- E-commerce user data intelligent analysis solution
- Intelligent e-commerce business system performance monitoring and analysis solution
- Intelligent audit data analysis solution
- Intelligent business disaster recovery/capacity expansion solution
Ability expression
Ability Expression
1
Intelligent data technology service
- Intelligent data capture
- Intelligent data analysis
- Intelligent data monitoring
- Data intelligent search
- Data intelligence and security
2
Data Intelligence Products
- Intelligent recommendation system
- Business data intelligent analysis system
3
Smart business services based on smart data technology
- Smart search
- Intelligent data analysis
- Intelligent delivery
Customer case
Project Background
- Spade Interactive hopes to quickly find a new marketing channel suitable for itself to attract more users to download the game, and at the same time to conduct comprehensive data monitoring and analysis of the product.
Solution
- Accurately oriented and coordinated with various materials to enhance the popularity of the game;
- Create the outer layer of emotional advertising to increase the stickiness of game users;
- Accurately oriented and coordinated with various materials to enhance the popularity of the game.
Value
- Accurate audience orientation, reach target users efficiently;
- During the 6-month launch process on the Facebook platform, it was realized that the click-through rate of ads increased by 30%, the number of game installs increased by 180%, which drove the increase of active users by 50%, and the user retention rate for the next day was stabilized at around 35%.
Project Background
- As an e-commerce watch brand favored by second- and third-tier middle-aged men, Huiliu hopes to increase brand awareness, use new marketing resources, and increase orders and sales.
Solution
- According to Huiliu's own characteristics and marketing goals, find a suitable promotion platform;
- Use high-quality materials combined with platform advertising to quickly attract the attention of the target population;
- Back-end data monitoring: This includes viewing of advertising exposure, clicks and conversion data; as well as page views, transaction volume, and customer acquisition costs, etc.;
- Order management: order management for the order volume generated by each advertisement after delivery.
Value
- Accurate audience orientation, reach target users efficiently;
- Through Facebook's advertising resources, Huiliu quickly tapped a large number of target users. Not only does it effectively control the cost of customer acquisition, but the monthly number of new customers is stable and far exceeds expectations. While effectively enhancing brand awareness, it also obtains satisfactory sales.
Project Background
- In 2018, the total scale of the global game market reached 809.39 billion yuan, a year-on-year increase of 5.8%. Among them, mobile games, PC games and console games accounted for 46.4%, 22.7% and 30.9% of the total market share respectively. Compared with previous years, the global market share of mobile games has increased significantly in the past three years. Relevant agencies predict that by 2021, the total global mobile game market share will account for more than 50% of the overall game market. Compared with the current domestic game environment, the game has become the first choice of domestic CPs and publishers.
Project Description
- Combining the domestic game environment and the overseas market, Star Chart Internet and the senior CP in the United Nations jointly launched the Pokémon series of mobile games Genius Trainer, born to pursue the classic Pokémon gameplay, and restore the original gameplay of the Pokémon series. , Well received and sought after by Pokémon overseas users. Currently, it is mainly released in Europe, America and Southeast Asia.
Cross-Border Electronic Commerce
Overseas Product Launch
Banking Industry
Insurance Industry